More essential advice given to skiers

21 November 2011

For a second year, Headway has teamed up with specialist travel essentials provider EssentialTravel.co.uk to encourage skiers and snowboarders to wear helmets this winter.

As part of the campaign, EssentialTravel.co.uk is offering 15% off it's winter sports travel insurance policy for people who are willing to wear helmets, and will pledge £1 to Headway for every policy sold. Additionally, Ellis Brigham, a mountain sports retailer, is offering 10% off helmets, and customers can also find a look to suit them with 10% off helmet covers at Tail-Wags.

The Use Your Head campaign was originally launched last year after 40% of Essential Travel's ski and snowboard customers said they would not be wearing a helmet, despite 75% admitting to suffering an accident on the slopes that was serious enough to warrant medical assistance.

In response to last year's Use Your Head initiative, 18.2% surveyed said they wore helmets for the first time last year.

Peter McCabe, Chief Executive of Headway, said: "We are delighted to see the number of skiers and snowboarders wearing helmets increasing year-on-year.

"Even a minor blow to the head can have major consequences, and even the most experienced of skiers are at risk of falling at some point during their holiday.

"By offering reduced premiums, EssentialTravel.co.uk is providing an incentive to its customers to wear a helmet, but the ultimate incentive should be protecting your delicate brain from injury."

EssentialTravel.co.uk has launched a dedicated "Use Your Head" micro-site which features full details of the Ellis Brigham discount and Headway charity donation as well as snow injury facts and testimonies from customers who've been injured on the slopes.

Click the link below to find out more and buy your policy today.