ABI Week: A life re-written A life re-written will be a campaign that illustrates how brain injury can affect anyone at any time, focussing particularly on how it throws plans into disarray, changes life goals, and even the sense of who we are.

Action for Brain Injury Week (ABI Week) 20th - 26th May

ABI Week provides an annual platform on which we raise awareness of brain injury and this year, the campaign is called: A life re-written.

A life re-written

This campaign will illustrate how brain injury can affect anyone at any time, focussing particularly on how it throws plans into disarray, changes life goals, and even the sense of who we are.

A life re-written will tell the story of plans gone awry. Most of us have at least a rough life plan in our heads, however, plans can be violently thrown off course either by an illness or accident leading to brain injury.

These events will often come out of nowhere and may spark a re-evaluation of life aims and objectives, requiring a recalibration of what is important to us.

Identity after brain injury

A life re-written will look at identity after brain injury.  We will chart positive examples of brain injury survivors who have experienced post-traumatic growth and successfully rebuilt their careers, relationships and lives. We will also outline the realism of life post-brain injury and how positive outcomes aren’t always the norm. This would include the ripple effect on others, for example how partners are affected, and how they also make life changes, sacrifices and adjustments to their own goals and expectations.

The campaign will not only illustrate life before and after brain injury, it will also include reference to an individual’s 'sliding doors’ moment e.g. the time their brain injury occurred or when they learned of their illness, this will bring it home how brain injury can happen to anyone at any time.


Head to our dedicated page for more information about this campaign and how you can get involved.